A Shiny New Web Site for Boma Sterling Silver Jewelry

Boma Sterling Silver has a reputation for being the leader in the sterling-silver industry based on their quality product, first-class customer service and trendy designs. However, they needed a new Web site to match their reputation. Boma came to Adhost with a basket of big goals for their new Web site, and we worked with them to find an affordable, flexible solution. The new site…

• Functions as both a retail catalog and a wholesale shopping cart
• Integrates with Boma's proprietary back-office system using XML
• Allows wholesalers to customize and buy many different products from the same page
• Includes product pages which show detailed views of all stone options - with the design differing for retail catalog shoppers and wholesale shoppers
• Uses AJAX on the product pages to quickly switch product names and detail images when a stone color is clicked
• Shows a "floating" shopping cart to wholesale shoppers so they can manage their cart on any page
• Offers sort and search options to wholesalers to shop for products by stone, price or SKU
• Shows Canadian wholesalers different prices

Believe it or not, Adhost created a customized shopping cart that met all of the above goals – for a very affordable price.

See the results for yourself at http://www.bomajewelry.com/
(note that the cool wholesale features are not viewable on the public site).